Saturday, March 18, 2006

Look At Me, Dammit!

You know those T.D. Waterhouse commercials--the ones with Law & Order's Sam Watterston? They really bug me. Wanna know why?
It's the way they keep switching the camera angle, while Sam doesn't move, so that at least half the time he appears to be looking off somewhere over the viewer's right shoulder. The man is presuming to advise the viewer on the extremely important subject of how they should invest their (presumably) hard-earned money, so, to my way of thinking, Sam should be facing the viewer, looking them right in the eyeball, the whole time. You need to trust the people you invest your money with, and having their spokesman staring off into space really does very little to engender that trust.

No comments: